Shopify & retention
Storefronts, merchandising, product launches, conversion improvements, and Klaviyo email and SMS. Make the journey from product discovery to repeat purchase work better.
FOR US & OVERSEAS FISHING BRANDS · BUILDING DEMAND IN THE US
DIRECT-TO-CONSUMER DEMAND. RETAIL GROWTH.
Build US demand.
Grow your
fishing brand.
We help US and overseas fishing brands maximize their direct-to-consumer presence in the US. Our approach builds demand online that strengthens your brand and supports organic growth through in-store retail partners.
Full ecommerce growth management. $1,500 per month.
YOUR CHANNELS.
WORKING TOGETHER.ShopifyAmazonWalmartMetaTikTokSupply chain
WORKING TOGETHER.ShopifyAmazonWalmartMetaTikTokSupply chain
FULL-SCALE ECOMMERCE
Manage the growth.
Connect the details.
Great fishing products need a commercial operation behind them. We connect customer acquisition, storefronts, marketplaces, and supply chain decisions around the same goals.
Amazon & Walmart
Listings, variations, A+ content, Brand Stores, advertising, catalog health, and fulfillment coordination. Present your tackle accurately and keep the daily work moving.
Meta & TikTok
Campaign strategy, creative testing, social content, and performance review. Connect your fishing story with the people most likely to care about your products.
Supply chain optimization
Sourcing coordination, inventory planning, replenishment, fulfillment, and cost analysis. Connect what you promote with what you can supply and the margins you need.
AI with expert oversight
Research, analysis, content production, product-data work, and repeatable operating tasks. Apply AI where it helps, with clear instructions and human checks.
Strategy & reporting
Channel priorities, pricing, launch planning, and clear performance reporting. Understand what changed, what the numbers say, and what we are working on next.
A NEW PACE OF ECOMMERCE
AI changed
what's possible.
Experience makes
it useful.
The way ecommerce gets done has changed fast. Research, content, analysis, and routine operations can move at a different pace. Fishing brands now have an opportunity to do more with a focused, experienced consulting group.
We know how to put AI to work safely and efficiently. We connect it with product knowledge, commercial judgment, and practical controls, so your business can scale with oversight.
People direct and review the work
Our consultants set priorities and check product details, creative, recommendations, and account changes. AI supports execution; responsibility stays with us.
Clear access and spending boundaries
We agree on account permissions, advertising budgets, and approval points before work begins. Access is limited to what the engagement needs.
Careful handling of business information
We agree on appropriate tools and data use, keep sensitive information out of unnecessary workflows, and check what can be shared before sharing it.
Check, learn, and improve
We verify changes and review actual performance. Successful workflows become repeatable; uncertain outputs get checked before they become business decisions.
FISHING IS OUR BUSINESS
We know fishing.
We know ecommerce.
We are a group of consultants who understand fishing products, how anglers choose their tackle, and what it takes to grow a brand. We bring that knowledge to the everyday work behind your sales.
PRODUCT UNDERSTANDING
Help anglers choose
with confidence
From lure action to reel specifications, the details matter. We turn product knowledge into clear listings, useful content, and shopping experiences that help anglers find the right tackle.
CONNECTED CHANNELS
Build demand that
supports retailers
Your online presence should work for the whole brand. We connect storefronts, marketplaces, and marketing to grow consumer demand and support the retailers who stock your products.
COMMERCIAL DISCIPLINE
Keep the business
ready for growth
Demand needs the right stock, pricing, and fulfillment behind it. We connect your growth plan with day-to-day operations, using AI efficiently with experienced consultants directing and reviewing the work.
ONE CLEAR MONTHLY FEE
Your fishing brand.
Our focus.
We want to manage the growth of your fishing brand. Strategy, hands-on execution, supply chain optimization, and coordinated channel management come together in one ongoing relationship.
AI-assisted workflows help us work efficiently. Our consultants bring the fishing knowledge, judgment, and accountability.
ECOMMERCE GROWTH MANAGEMENT
$1,500 USD / month
A coordinated plan for the channels and operations your brand needs.
- Growth strategy and launch priorities
- Marketplace, storefront, and advertising management
- Supply chain and inventory optimization
- AI-assisted execution with expert oversight
- Direct communication and performance reporting
We agree on scope, responsibilities, and approval points before starting. Advertising spend, inventory, platform fees, software, fulfillment, and separately commissioned production are additional.
HOW WE WORK
A clear direction.
Work that gets done.
We connect the plan with the everyday account work needed to carry it out, then use the results to decide what comes next.
Understand the business
We review your tackle range, channels, supply chain, margins, and priorities. Together we agree on the scope, access, and first actions.
Put the plan to work
We manage the agreed storefront, marketplace, marketing, and operational work, using AI where appropriate and reviewing the execution.
Measure and refine
We report on the work and available performance data, identify bottlenecks, and adjust priorities around your commercial goals.
Working with another agency?
We can review your current setup and plan an orderly handover of accounts, campaigns, assets, and priorities. You get a clear scope, direct communication, and a predictable monthly management fee.
BEFORE WE GET STARTED
A few practical
questions.
Which fishing brands do you work with?
We work with US and overseas fishing brands that want to grow their direct-to-consumer presence in the US and support their retail partners, including lure, reel, rod, terminal tackle, and accessory brands. We discuss your products, current operation, and growth priorities to establish a fit.
Not a fishing brand?
We also offer fractional marketplace management for any brand, manufacturer, or distributor selling physical products on Amazon, Walmart, and Shopify. It is a practical alternative to hiring a full-time marketplace specialist.
Does the fee cover all five channels?
The service can cover Shopify, Amazon, Walmart, Meta, and TikTok, alongside supply chain and AI-assisted operations. We agree on the active channels, responsibilities, and workload for your business before starting. Advertising and external operating costs are separate.
How do you use AI?
We use AI to create work that looks and sounds like your brand, not like AI. We combine deep fishing industry and ecommerce knowledge with the latest AI models to help your brand compete with the best in the business.
Can you help us migrate from Rithum, ChannelEngine, or another system?
Yes. We help fishing brands migrate from Rithum, ChannelEngine, and other content and marketplace management systems. We review your current setup, plan the transition, and coordinate product data, listings, and integrations.
Can you take over from our current consultant?
Yes. We begin by understanding the current scope and agree on a handover plan, access, assets, and priorities before making account changes.
What will you need from us?
Information about your products, margins, inventory, brand assets, and priorities, followed by appropriate access to the accounts in scope. Please use the enquiry form to start the conversation; do not send passwords or sensitive account information.
LET'S TALK ABOUT YOUR BRAND
Ready for your
next stage
of growth?
Tell us what you sell, where you sell it, and what needs attention. We'll discuss how Vornak Consulting can support your fishing brand for $1,500 per month.
US-focused. Fishing specialists.
Full-scale ecommerce management.